Mark Smith

Mark Smith is the Founder & Director of Hexagon Design, a strategist and designer with over 30 years’ experience shaping some of Australia’s most recognised national and international brands. A Monash University graduate in Graphic Design (1993), he refined his craft at leading studios including Cato Partners, FHA Image Design, Rankin Bevers & Associates, and Davidson Design, developing identities for Fosters, Coles, Qantas, Australia Post, Ansett, the Sydney Olympics, Uncle Tobys, Museum of Victoria, Devondale, McWilliams Wines, and the Melbourne Racing Club.

In 2000, Mark founded Hexagon Design to channel his passion for compelling brand ideas into a collaborative, bespoke approach. He identifies a brand’s unique point of difference and translates it into a distinctive personality, ensuring every strategy, every touchpoint, and every design decision communicates the brand promise and delivers meaningful impact.

Mark’s multidisciplinary expertise spans art direction, design, typography, strategy, illustration, and communication. He draws inspiration from the world around him, finding elegance and insight in unexpected places. Through observation, experimentation, and meticulous craft, Mark transforms ideas into enduring design solutions that resonate and perform.