Belgravia at Union Bank

Belgravia Winery partnered with Hexagon to create a bold destination identity for its new cellar door, set within the historic former Union Bank in Orange NSW. The result: Belgravia at Union Bank, a multi-faceted brand spanning Cellar Door, Wine Bar and Wine Store. Ingrained in the heritage of the space, the brand architecture and visual language draw on the rich traditions of banking and currency, reimagined through a contemporary lens.