The Napoleone name in the Yarra Valley has a rich history in the food and wine industry. They are very well known for their alcoholic ciders. Hexagon Design was approached to create a destination brand for a new Brewery and Ciderhouse. We strategically created a brand using the Napoleone Roundel, which was adaptable to reflect the product it was representing. The umbrella mark became a combination of both the beer and the cider. Overall the brand was created to have a sense of place and a crafted heritage.