Hexagon was approached to rebrand Airlie Bank for Punt Road Wines. The brief was to create an elegant, memorable label, that had the ability to tell its story. Airlie Bank can be found on the Yarra River. The use of a beautifully graphic dragonfly was created to inject a youthfulness to the Airlie Bank brand. The wines are fresh and lively, just like the dragonfly that adorns each label.