Hexagon believes in the power of crafting great ideas. The philosophy we adopt with all of our clients and communication projects, is known as "id_ology". This is the Idea behind an Identity. Todays mass media environment demands we project a bold, distinctive and compelling identity. Be it in print, environmental graphics, a beautiful retail package or a trade exhibition, the principles of each projecting a consistent identity are the same. People remember brands that engage with an idea, something to capture the imagination, often putting smiles on faces through the use of wit and or intelligence.